Real Estate Investment

Interactive Floor Plans for Marketing Real Estate

The real estate industry is highly competitive, as agents abound while buyers can be scarce given the current economic state of many markets. However, this does not mean that there aren’t tools available that can help an agent or organization differentiate themselves from the competition. Interactive floor plans can help your clients gain greater perspective on how the property actually looks and feels, which increases the odds that they will make a purchase when you actually take them to see the property. Understanding what potential buyers are thinking about when they use the internet to find properties will help realtors get a better idea of how they can increase their personal client roster, and induce more purchases from interested parties.

Profiling the Buyers

Real estate marketing involves several moving parts, as the umbrella which a realtor operates under can greatly affect their market influence. However, understanding the buyers will work wonders for a Real Estate Agency, regardless of their size or market share. Buyers understand that visiting a location with an agent will likely involve a “sales pitch”. This is natural and a part of the industry. And, many do not mind this approach, as you want to be sold, in way. Interactive floor plans help these buyers sift through hundreds of listings, narrowing down their options to the few that they are very serious about purchasing. This has a positive effect on a realtor’s schedule, as well.

Using Advanced Floor Plan Technology

It is easy to understand how this technology will affect the buyers that are currently on the market, but what about the realtors? They will see much more production from their “showings”, as the interactive floor plans allow the prospective buyer to become well-acquainted with the property before viewing it. This means that realtors that utilize this technology will see higher conversion rates in these viewings, as each buyer has already told you that they have “virtually” viewed the property, loved what they saw, and would now like to see it in person. Schedules will be full of “hot leads” that will lead to more sales closes and ultimately, higher revenues.

The Advancement in Real Estate Marketing

With all of this talk regarding interactive floor plans, it is important that everyone understands exactly what they are. When you see a floor plan of a property on a website, you get a general idea of how the home or apartment is laid out and how walking around in it must feel. The interactive element occurs when a web visitor moves their mouse cursor over a particular room and a slide show of pictures and information immediately pops up. The sharing of such information can give the viewer a more dynamic look at the property, which in turn, clues the realtor in to the level of their interest if they contact them looking for a physical tour.

The use of interactive floor plans continues to grow, and companies exist that can help realtors with template designs, web implementations, or overall concepts to use the technology to the fullest extent. As the industry continues to see intense competition, small additions like these can be the difference between prospective renters or purchasers coming to your company to find properties or moving on to a more advanced platform. The design of such tools can be very affordable, and the expense will pay for itself many times over. Real estate marketing requires the ability to gauge the market and take steps that the competition has yet to take. In doing so, you are ensuring the viability of your organization for the future, and the assurance that you are not losing clients to superior technology.

In order to get my house sold quicker, I used an interactive floor plan software which helped present the house. It’s similar to getting virtual home tours.

Real World Real Estate: Episode IV Exit Shore Realty

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